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Developing Your Personal Leadership Brand


George Grody, Lecturing Fellow of Markets & Management

Before you can effectively communicate your value to others, you can start by reflecting and writing about who you want to be and how you want to live your life.  If you start out on a journey without a destination or a map, don’t be surprised if you end up in places you didn’t want to be.  In this workshop, you will learn how to determine your destination and create your map by defining your purpose, values and principles through development of a Leadership Brand. This will help you stay consistent on "on-brand" as you make choices and decisions throughout your life, personally as well as professionally.

Besides providing you with a “life compass,” this will differentiate you from others and allow you to present yourself in a consistent manner to everyone with whom you interact and lead. A Leadership Brand, which functions like a personal mission statement, helps you decide where and how to invest your talents.  Learn why you need a Leadership Brand and what it can do for you.

George Grody

Speaker: Duke alumnus George L. Grody (class of 1981) spent 26 years at Procter & Gamble in Sales, Marketing, and General Management across the globe. His last assignment prior to retiring was as Director for Global Strategic Alliances, which entailed working with other companies and governments on co-technology and co-marketing deals. He’s been teaching in the Markets & Management Studies program at Duke University since 2008.

This event is part of the Mentoring and Communication series co-sponsored by The Graduate School and the Office of Postdoctoral Services.


Communication, Core Competencies, Master's Series, Professional Development, Self Awareness